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☖ Home » Blog Make customers loyal to your brand is crucial when you run a business and one of the most effective practices is to improve the customer experience by connecting with your audience through their preferred channels. Multi-channel communication is the transition that

☖ Home » Blog In today’s swamped and competitive marketplace, lead generation is the starting point for business to increase their chances to gain customers. Because of that, many companies focus their efforts on acquisition and although we cannot deny that a well-defined marketing strategy

☖ Home » Blog The key for a successful business in the recent past lied in offering the optimal products with the highest quality at unbeatable prices. However nowadays, we live in the customer’s era, and they pave the way to be followed by those

☖ Home » Blog The need to generate more revenue,The need to generate more revenue, at a lower cost, has always been present in companies, especially in those with more limitations to invest in marketing and resources, such as SMEs. This aspect is more critical

☖ Home » Blog Marketing actions do not finish after launching a campaign; an appropriate monitoring is essential to archive success. Measuring and analysing your campaigns will help you to calculate the return of your economic investment, knowing if your efforts are producing the expected