In today’s technological landscape, many companies are turning to digital communication channels to respond to the growing expectations of increasingly connected users, who spend a large part of their time on the Internet.
We cannot deny the fact that customers have changed how they interact with companies and although today many choose to resolve their doubts and problems through chats, bots or email, there are already a relevant number of consumers who prefer the immediacy and the human interaction provided by the phone calls.
Thus, although alternative communication channels turn to be efficient, calls are already a very important business communication tool.
In this post we will explain why managing and effectively tracking your company’s calls can help you generate more conversions.
Let’s get started!
As we have mentioned in the previous point, nowadays, most organisations seek to acquire new customers through social media strategies and websites; however, we must not forget that telephone calls are still an important source of gaining potential customers.
Long and complex contracting processes, high-value product sales cycles, customized requests, problems resolution… these are just some of the situations in which it is essential for any user to immediately communicate with your company to express their doubts and concerns.
Compared to other alternative channels, such as chat or email, the phone contact facilitates a more personalised, fast, and direct attention, providing the perfect opportunity to offer positive experiences, showing at the same time the most human side of your business.
In addition, offering the appropriate solutions and answers in real time to comfort your customers will help you better understand their expectations, and create a personal bond that will improve your retention rate and increase your business opportunities.
In terms of technological progress, it is important to mention that the telephone communication has not lagged. There are currently, many complete solutions on the market that helps reduce costs and improve the quality of calls. Must be remarked as well, that virtual systems offer multiple and modern functionalities, which makes them a versatile and effective resource to effectively manage your company’s calls.
Do you want to know more about cloud telephony systems? Don’t miss our post “What is a virtual switchboard and why use it in your business”
As you can see, the telephone is a very effective communication channel when it comes to attracting and interacting with customers, so correctly attributing each call, using a call tracking software, is essential to properly measure the effectiveness of your marketing campaigns.
If you are interested in some examples of the Call Tracking achievements, please read on!
Users who prefer to contact a business via telephone have a higher conversion rate than those who contact through other means. This is due to the speed and quality of the attention provided. For that reason, promoting telephone contact is one of the most effective ways of attracting consumers.
The main objective of Call Tracking is to measure the impact of campaigns in which customers convert over the phone, in order to know the real performance of each campaign to effectively calculate the ROI.
Thanks to this analytics system, you will have key information to optimise your marketing actions in real time, as you will know at any moment which channels, campaigns and keywords are working best to help you select the strategy you should invest more effort in.
If you haven’t heard about Call Tracking yet, we tell you everything you need to know in our post “What is the Call Tracking and why is it a key point for the analysis of your marketing campaigns ”
To figure out if your marketing and sales objectives are being met, it is important to understand what kind of information Call Tracking provides, and which metrics will help you analyse the data obtained.
Find more about it!
Your business invests every day a lot of effort in marketing to be prominent in different channels and digital media. The problem arises when a customer calls your business to get information and solve their doubts before closing a purchase and you want to assign that conversion to a specific campaign.
Call tracking allows you to discover which traffic sources, paid publicity, keywords or advertising campaigns (both online and offline) are inspiring potential customers to contact your business.
Here are some Call Tracking’s key elements, which will help you understand why it is so important and useful for any company:
In short, the advanced functionalities provided by call tracking tools will help you to effectively measure your return on investment (ROI) but also allow you to monitor in real time different indicators, which are essential to optimise the performance of your call centre and ensure your company’s competitiveness in the market.
Read on, and we will inform you about them!
Are you still wondering why good lead management is necessary?
Without good lead management, your company will face many exhausting challenges, especially if you are looking to boost your business:
As we have seen, every call is an opportunity you shouldn’t miss to get a conversion and to improve the image of your company.
Analysing the data obtained thanks to the Call Tracking will allow you to detect which strategies work best to guide your investment in the right way. This is translated not only into a higher profitability of your actions, but also into a better control of the different metrics and indicators, which are essential to ensure that your contact centre offers an efficient and quality service.
Webphone’s Call Tracking Software offers you an efficient way to optimise your marketing efforts and increase your sales results, and its integration with the rest of your company’s tools. This will consequently allow you to know the potential of the customers when they contact your company having a better advantage when implementing different actions focused on increasing the conversion rate.
Do you want to know more? Contact us! We will be more than happy to offer you the most suitable solution adapted to your business needs.