Measure the impact of your campaigns
Call Tracking solutions that bring intelligence into your communications
Call Tracking and Analytics Services to efficiently measure call conversion
Make every call count!
Discover the details behind each phone conversation and maximize your results
The Webphone smart call tracking provides you with a complete and real-time view of your calls, so you can effectively measure your campaigns and make the right decisions.
Know, without the need of integrations, the result of your lead conversations with sales agents.
- Client: ID 7564 – Name: John
- Origin: Online – Landing
- Campaign: Facebook Ads
- Interest: Auto Insurance
- Conversion: Sale
Without a suitable attribution, identifying which campaigns give you the best results and their real efficiency to optimize your actions, turns into a complicate mission, specially, when it comes to those campaigns where customers convert by phone.
- Client: ID 7564 – Name: Unknown
- Origin: Online – Unknown
- Campaign: Unknown
- Interest: Unknown
- Conversion: Unknown
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Frequently asked questions about call tracking
Expand your Webphone call tracking information
Call Tracking, is the solution that makes possible to measure the impact of those campaigns where customers convert via a phone call, allowing you to know the actual performance and therefore to measure the ROI efficiently.
The Static Call Tracking, is the adequate system to measure the offline channels effectiveness (news papers, radio, tv, marquees, etc) because it assigns a different phone number to each of them, allowing to identify the source of the call.
This way, when a customer calls, our systems detects and automatically assigns the contact to the origin channel.
Dynamic Call Tracking is the most appropriate system for performing online actions, as it allows the insertion of virtual numbers that change automatically, depending on the origin of the client (web, mailing campaign, adwords, social networks etc), so that you will identify them.
This way you will easily get a detailed analysis of the campaigns, keywords and channels with more calls.
Call Tracking consists of assigning each marketing channel to a phone number that masks and redirects (Call Routing) the call to the original number of your business.
So each and every one of the calls you receive, whether they were originated from an online campaign or coming from offline, will not only be recorded, but you can monitor them in real time and obtain key information for the optimization of your marketing actions.
You don’t need to change anything. Webphone’s Call Tracking will automatically swap your telephone number,replacing it with the tracking number assigned to the traffic source you are interested in tracking.That way visitors from other traffic sources will continue to see your usual number as normal.
With Call Tracking, you’ll be able to determine which channels, campaigns, and Keywords are most effective, generating more leads, detecting and optimizing low-performing campaigns, and improving ROI by investing efficiently.
Webphone Call Tracking allows you to collect data, such as the number of phone calls generated, the number of calls served and not served, the duration, time and day, the campaing’s origin (Call Attribution), the geographic point or even the seach terms with more traffic generated.
With the data obtained, you’ll be able to manage your marketing efforts with a high degree of accuracy and invest in the campaigns that give you the best results.
Webphone has APIs for developers and powerful Webhooks that will allow you to integrate it into your regular systems, so you can have all the information that Call Tracking provides you, wherever you want to get better results.
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