In the last decade, we have been seeing how, as a result of the transformation process digital, online commerce has been growing exponentially.
Nowadays, the majority of sales are made electronically and, therefore, competition between companies is increasing more and more, and with it, the concern of marketing and sales teams for SEO and positioning.
All of this results in strategic and totally depersonalized websites, in which users often encounter artificial language, designed to satisfy search engines and not their needs; For this reason, as a natural evolution of electronic commerce, conversational commerce ends up emerging, to counteract the lack of personalization and warmth in the purchasing experience.
Are you interested in adopting this strategy in your business? Let’s talk about c-commerce!
Customer relationships have entered a new era, in which the digital consumer seeks increasingly personalized and differentiating shopping experiences.
With the arrival of conversational commerce, brands can relate to their customers in a natural, agile and effective way, making them feel heard and well cared for at all times, but what is it and what does it consist of? exactly conversational commerce?
We can refer to c-commerce as a business strategy that encourages communication and conversation in real time through different tools, as the main means of interacting with clients or users, accompanying them throughout the entire purchase process. sale. In short, it is about implementing conversation as a sales tool.
Although the main objectives when implementing this strategy would be to improve the shopping experience and boost sales, it is not always about selling products or services, but also to improve the perception of our brand and reinforce consumer confidence, offering them personalized advice at the right time.
In practical terms, rather than relying solely on online forms, emails or static websites, conversational commerce involves the use of live chat technologies, chatbots, virtual assistants and other communication tools. communication, with which to involve customers in the sales processes, in a more direct and personalized way.
Let’s look at some examples:
Conversational commerce involves the use of technologies with which to involve customers in the sales processes, in a direct and personalized way. In practical terms, conversational commerce has a much broader reach than online forms, emails, or static websites.
Let’s look at some examples:
As you can see, conversational commerce seeks to provide a more fluid and personalized experience to your customers, allowing them to obtain quick responses and access relevant information efficiently; Additionally, it can help you automate repetitive tasks and improve the efficiency of your customer service.
To implement conversational commerce in your business, it is essential that you properly use different techniques and tools that allow your customers to interact effectively with your brand.
It is about “making life easier” for your clients and to do this, we explain some steps you should follow:
As you can see, if you decide to implement conversational commerce in your business, customer experience and operational efficiency will improve considerably. However, it is important to be prepared to continually adapt and improve the strategy, based on the results obtained.
Now that you know how to implement a c-commerce strategy, would you like to know what its main advantages are?
We’ll tell you then. Keep reading!
As we have been telling you, conversational commerce or c-commerce is that which involves the interaction between consumers and companies through chatbots , virtual assistants and other automated communication tools.
This type of strategy offers you significant advantages that you cannot miss in your business. We show you some:
In short, conversational commerce offers a series of advantages for your processes that contribute to a more satisfactory and effective purchasing experience for your customers, as it speeds up interaction, personalizes the experience and improves operational efficiency.
As you know, today customer experience is a priority, both for brands and consumers. Adding conversational commerce to your strategy will allow you to create an excellent shopping experience, and will be of great help to stand out from your competition and build lasting relationships with your customers, without having to excessively increase staff or your business budgets.
Webphone is a complete platform for communication with clients, which offers you all the necessary resources , to provide conversational commerce experiences throughout the customer journey.
Ready for conversational commerce? Call us! We will be happy to help you in the process.
And if what you need is more inspiration, don’t miss our post “Intelligence conversational artificial, what it is and how it can help you”.